Basic Attention Token (BAT) is a cryptocurrency created to rethink how value flows through online advertising. Launched in 2017 and closely connected to the Brave Browser, BAT is built around a simple idea: your attention has value. Instead of relying on extensive tracking and centralized advertising profiles, Brave offers a privacy-focused system where users can choose to see eligible ads and earn BAT through Brave Rewards.
BAT is an ERC-20 token originally issued on Ethereum with a fixed maximum supply of 1.5 billion tokens. Its utility extends beyond simply earning rewards. BAT can be used to support participating creators, transferred between wallets, exchanged for other crypto assets, used with compatible Web3 services, and spent through selected partner integrations. Self-custody payouts and support for additional blockchain networks have also expanded its role.
Ultimately, BAT aims to create a more balanced attention economy where users, advertisers, and creators can all participate in the value generated by online attention.